HG for Salesforce Fields

Last updated: December 6, 2025

HG for Salesforce includes a robust set of data to help your sales and marketing teams better understand their customers and prospects. Below is a list of all of the fields included and a definition of what they are. 

Technology Information

Product
Product tracked.

Vendor Name
Vendor which produces the tracked product.

Product Category
Classification based on product functionality.

Product Category Parent
Top level classification based on product functionality.

Date Last Verified (Date)
Date of most recent install signal.

Product Attributes
Classification based on product features.

Confidence Score
Recency score highlighting the likelihood that the product is in use at a company today based on when signals were last detected.

Intensity
Total number of dates verifying the installation of the product.

Inactive
Marked as True if technology hit is removed by HG Data. 

 

Company Information (Firmographics)

Company
Common business name associated with the URL.

URL
URL of the company being tracked.

City
The city where the company is headquartered.

State
The state where the company is headquartered.

Country
Country of Company HQ

Industry
High level industry of the company.

Sub-Industry
Industry of the company.

Employee Range
Range indicating the total number of employees at the company.

  • Less than 10
  • From 10 to 49
  • From 50 to 199
  • From 200 to 499
  • From 500 to 999
  • From 1,000 to 4,999
  • From 5,000 to 9,999
  • Above 10,000

Revenue Range
Range indicating the annual sales of the company. The ranges are as follows: 

  • Less than $1,000,000
  • From $1,000,000 to $9,999,999
  • From $10,000,000 to $49,999,999
  • From $50,000,000 to $99,999,999
  • From $100,000,000 to $199,999,999
  • From $200,000,000 to $499,999,999
  • From $500,000,000 to $999,999,999
  • Over $1,000,000,000

 

Static IDs

Product ID
Static ID assigned to product within HG Dataset

Vendor ID
Static ID for product vendor within HG Dataset

Category ID
Static ID for data category within HG Dataset

Parent Category ID
Static ID for parent category within HG Dataset

Attribute ID
Static ID for data attribute(s) within HG Dataset

Product Hit ID
Static ID for product and company install record within HG Dataset