HG Firmographic Object

Last updated: December 5, 2025

Our firmographic data is contained in the HG Firmographic object that is created with the managed package.  This information can be surfaced on either Account or Lead records, but does not live on those objects themselves. Below are more details on the fields included in the Fields & Relationships section of the object

Out of the box, these fields are used to populate our Visualforce table and connected page layouts.

Beyond the assets included in the managed package, fields within the HG Firmographic object can be flexibly used across a variety of processes including reporting, scoring, and custom field flows.

 

Screen_Shot_2022-11-22_at_5.33.49_PM.png
Screen_Shot_2022-11-22_at_5.34.04_PM.png

This object contains both firmographic fields and also find some fields included more related to tracking and maintenance.  In package versions 1.10 and later we include both the firmographics for the company you match to, as well as the Global Headquarters parent.

Below is a list of all fields included on this object:

Field Label Field Name Type
Account HG_Insights__Account__c Lookup(Account)
City HG_Insights__City__c Text(255)
Company HG_Insights__Company__c Text(255)
Country HG_Insights__Country__c Text(255)
Country (ISO) HG_Insights__Country_ISO__c Text(255)
Created By CreatedById Lookup(User)
Corporate Parent Company HG_Insights__Corporate_Parent_Company__c Text(255)
Corporate Parent HG Company ID HG_Insights__Corporate_Parent_HG_Company_ID__c Text(255)
Domestic Parent Company HG_Insights__Domestic_Parent_Company__c Text(255)
Domestic Parent HG Company ID HG_Insights__Domestic_Parent_HG_Company_ID__c Text(255)
Employee Count HG_Insights__EmployeesCount__c Number(18, 0)
Employees Range HG_Insights__EmployeesRange__c Text(255)
Global HQ City HG_Insights__Global_HQ_City__c Text(255)
Global HQ Company HG_Insights__Global_HQ_Company__c Text(255)
Global HQ Country HG_Insights__Global_HQ_Country__c Text(255)
Global HQ Country (ISO) HG_Insights__Global_HQ_Country_ISO__c Text(255)
Global HQ Employee Count HG_Insights__Global_HQ_Employee_Count__c Number(18, 0)
Global HQ Employee Range HG_Insights__Global_HQ_Employee_Range__c Text(255)
Global HQ HG Company ID HG_Insights__Global_HQ_HG_Company_ID__c Text(255)
Global HQ NAICS Code HG_Insights__Global_HQ_NAICS_Code__c Text(255)
Global HQ NAICS Industry HG_Insights__Global_HQ_NAICS_Industry__c Text(255)
Global HQ Revenue Count HG_Insights__Global_HQ_Revenue_Count__c Number(18, 0)
Global HQ Revenue Range HG_Insights__Global_HQ_Revenue_Range__c Text(255)
Global HQ SIC Codes HG_Insights__Global_HQ_SIC_Codes__c Text(255)
Global HQ SIC Industries HG_Insights__Global_HQ_SIC_Industries__c Text(255)
Global HQ State HG_Insights__Global_HQ_State__c Text(255)
Global HQ Sub-Industry HG_Insights__Global_HQ_Sub_Industry__c Text(255)
Global HQ URL HG_Insights__Global_HQ_URL__c Text(255)
Headquarters State HG_Insights__State__c Text(255)
HG Force Id HG_Insights__HGForceId__c Text(255) (External ID) (Unique Case Sensitive)
HGFirmographic Name Name Text(80)
HGId HG_Insights__HGId__c Text(255)
Hierarchy Tier

 
HG_Insights__Hierarchy_Tier__c Text(255)
Last Modified By LastModifiedById Lookup(User)
Lead HG_Insights__Lead__c Lookup(Lead)
NAICS Code HG_Insights__NAICS_Code__c Text(255)
NAICS Industry HG_Insights__NAICS_Industry__c Text(255)
Owner OwnerId Lookup(User,Group)
Revenue Count HG_Insights__RevenueCount__c Currency(18, 0)
Revenue Range HG_Insights__RevenueRange__c Text(255)
SIC Codes HG_Insights__SIC_Codes__c Text(255)
SIC Industries HG_Insights__SIC_Industries__c Text(255)
Sub-Industry HG_Insights__SubLevelIndustry__c Text(255)
URL HG_Insights__URL__c URL(255)

 

Employee and Revenue Range Definitions

Employee Range Range indicating the total number of employees at the company.

  • Less than 10

  • From 10 to 49

  • From 50 to 199

  • From 200 to 499

  • From 500 to 999

  • From 1,000 to 4,999

  • From 5,000 to 9,999

  • Above 10,000

Revenue Range Range indicating the annual sales of the company. The ranges are as follows:

  • Less than $1,000,000

  • From $1,000,000 to $9,999,999

  • From $10,000,000 to $49,999,999

  • From $50,000,000 to $99,999,999

  • From $100,000,000 to $199,999,999

  • From $200,000,000 to $499,999,999

  • From $500,000,000 to $999,999,999

  • Over $1,000,000,000

Hierarchy Tier Values

  • Expected values
    • GHQ, Corporate Parent, Domestic Parent
    • Corporate Parent, Domestic Parent
    • Domestic Parent
    • Lower Level Entity