HG LinkedIn Connector Use Cases

Hyper-Targeted LinkedIn Campaigns

HG for LinkedIn allows marketers to build hyper-targeted B2B audience segments for LinkedIn Campaigns. The typical use cases for technographics in LinkedIn advertising are:

• Competitive Takeout: target ads to your competitor’s customers directly, showing them how you can and should displace them with your own offering.
  
  

• Interoperability: advertise to companies using products that are interoperable with yours, highlighting how you easily integrate and enhance their installed existing solution.
  
  

• Industry Segmentation: go beyond traditional firmographics with technographic categories of industry-specific past purchases.
  
  

• Initiatives and Priorities: target organizations with activity, future plans, and general interest in the projects and operations that benefit the most from your offering or align thematically with your campaigns.