HG Firmographic Object – HG Insights

Our firmographic data is contained in the HG Firmographic object that is created with the managed package. This information can be surfaced on either Account or Lead records, but does not live on those objects themselves. Below are more details on the fields included in the Fields & Relationships section of the object

Out of the box, these fields are used to populate our Visualforce table and connected page layouts.

Beyond the assets included in the managed package, fields within the HG Firmographic object can be flexibly used across a variety of processes including reporting, scoring, and custom field flows.

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The primary fields used for product install information are the following:

Field Label	Description	Example
City	The city where the company is headquartered.	Dearborn
Company	Common business name associated with the URL.	Ford Motor Company
Country	The country where the company is headquartered.	US
Employees Range	Range indicating the total number of employees at the company.	Above 10,000
Revenue Range	Range indicating the annual sales of the company.	Over $1,000,000,000
HQ State	The state where the company is headquartered.	MI
Sub-Industry	Industry of the company.	Automobiles & Auto Parts
URL	URL of the company being tracked.	ford.com

You will also find some fields included more related to tracking and maintenance. Below is a list of all fields included on this object:

Field Label	Field Name	Type
Account	HG_Insights__Account__c	Lookup(Account)
City	HG_Insights__City__c	Text(255)
Company	HG_Insights__Company__c	Text(255)
Country	HG_Insights__Country__c	Text(255)
Country (ISO)	HG_Insights__Country_ISO__c	Text(255)
Created By	CreatedById	Lookup(User)
Employee Count **	HG_Insights__EmployeesCount__c	Number(18, 0)
Employees Range	HG_Insights__EmployeesRange__c	Text(255)
Headquarters State	HG_Insights__State__c	Text(255)
HG Force Id	HG_Insights__HGForceId__c	Text(255) (External ID) (Unique Case Sensitive)
HGFirmographic Name	Name	Text(80)
HGId	HG_Insights__HGId__c	Text(255)
Last Modified By	LastModifiedById	Lookup(User)
Lead	HG_Insights__Lead__c	Lookup(Lead)
Owner	OwnerId	Lookup(User,Group)
Revenue Count **	HG_Insights__RevenueCount__c	Currency(18, 0)
Revenue Range	HG_Insights__RevenueRange__c	Text(255)
Sub-Industry	HG_Insights__SubLevelIndustry__c	Text(255)
URL	HG_Insights__URL__c	URL(255)

** Data is not available for these fields today, but will be soon.

Employee and Revenue Range Definitions

Employee Range Range indicating the total number of employees at the company.

Less than 10
From 10 to 49
From 50 to 199
From 200 to 499
From 500 to 999
From 1,000 to 4,999
From 5,000 to 9,999
Above 10,000

Revenue Range Range indicating the annual sales of the company. The ranges are as follows:

Less than $1,000,000
From $1,000,000 to $9,999,999
From $10,000,000 to $49,999,999
From $50,000,000 to $99,999,999
From $100,000,000 to $199,999,999
From $200,000,000 to $499,999,999
From $500,000,000 to $999,999,999
Over $1,000,000,000

Employee and Revenue Range Definitions

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