Opportunity Generator - Product Installs, Categories, and Vendors
December 6, 2023
Increased Install Detections
December 4, 2023
HG Insights has expanded the set of install detections available on HG Platform. This change will also increase available data on HG Universe deliveries.
The total count of installs has increased 8.9% overall compared to the install data we were able to produce in the prior month. The most significant gains in coverage are with companies with <$10M in revenue and fewer than 50 employees. However, increases have occurred across the entire range of companies.
November 20, 2023
Product Attributes are labels the HG Data Operations team have assigned to Tech Installs. Users can now filter by Product Attributes in Market Intelligence, Opportunity Generator, and the Installs tab of platform. This will allow users to discover which companies are using products with attributes such as "Generative AI", or "Language Learning Models". Product Attributes will be included for all users and viewable on company profile pages and in export files
Some screenshots below:
Spend Model Update
November 17, 2023
The HG Platform spend model has been updated for H2 2023. Changes have been made to the way spend is calculated for HG Platform based on current market conditions. For a detailed view of these changes, please visit:
November 6, 2023
Whitespace is now available on HG Platform. With this new feature, users can now discover new opportunities and accounts via Opportunity Generator.
Users can access the Whitespace feature using two paths:
- Upload Accounts
- Filter Modal > Uploaded Accounts
Market Intelligence (MI) will also have this feature available via the MI dashboard.
Once an account list has been uploaded to Opportunity Generator, they will see a new check box named, 'Use my matched accounts to discover whitespace'.
This will be disabled by default. Enabling Whitespace removes all companies matched from the uploaded account, leaving only whitespace targets in Opportunity Generator. If users do not want to view Whitespace accounts, unchecking the box will disable the feature and the original uploaded account list will return.
When using this feature, please note that common best practices should still be employed (i.e. using an account scoring profile to prioritize accounts).
Please visit our What's New Video on Whitespace for a demo of this exciting new feature.
Quick Start Account Scoring
October 30, 2023
HG Insights has launched our newest feature to HG Platform: Quick Start Account Scoring (QSAS). With QSAS users can now quickly develop a data-backed scoring profile by uploading companies or accounts of interest to the QSAS features. An ideal fit scoring profile is generated using five automated scoring types:
QSAS will then calculate a unique scoring profile with proportional weights for the scoring types. Please note, HG's additional 10 scoring types can be used to adjust your scoring profile as you see fit. Your Customer Success Manager is also available to help you optimize the profile.
October 11, 2023
HG Insights has now added 2.3 million companies to Platform. This expanded coverage enhances the intelligence of your prospects across Installs, Functional Area Intelligence, Contextual Intent, and Cloud Dynamics.
Companies were selected based on historically matched records previously available through HG Solutions or the Salesforce Connector. By making this additional data now readily available in Platform, you’ll have increased match rates and improved ease of access, with HG Insights as your single source of truth for market intelligence.
These records have various amounts of coverage of the insights we have available:
- Installs: 80% with at least 1 install.
- FAI: 21%
- Contextual Intent: 28%
- Cloud Dynamics: 81%
- Spend: 0%
- Contracts: 0%
Geo breakdown of these companies looks like:
- AMER: 61%
- APAC: 12%
- EMEA: 27%
- <1M: 20%
- 1-10M: 50%
- 10-50M: 13%
- 50-100M: 1%
- <10: 15%
- 10-50: 9%
- 50-200: 4%
- 200-500: 1%
- 500-10,000: 1%
Unknown values are not included in these percentages, as a result they do not add up to 100%. If you have activated the SBDS data set previously, no action is required on your part. If that is not the case, you will have to log out and log in to activate the new company set.
We’ve also added new capabilities to the employee and revenue range filters. These will allow users to choose, or not choose, to include ranged firmographics in their searches
If you have any questions, please reach out to your Customer Success Manager.
September 29, 2023
Weighted Intensity is an improvement on our intensity metric when multiple products in a competitive group are present. This helps our customers better distinguish the most relevant products in the competitive group at a company.
Cloud Maturity with Scoring
August 23, 2023
The addition of Cloud Maturity to Scoring allows users to prioritize accounts based on their adoption of cloud based products. Users can prioritize according to the full tech stack of products (with a 'Date Last Verified' of less than 24 months), or according to the most recently added technologies ('Date First Verified' less than 18 months).
Cloud Maturity is now available on HG Platform. With this addition, users have the ability to access Cloud insights on Opportunity Generator. The Cloud Maturity report includes:
- Total number of Cloud products
- Percentage of cloud based tech stack products by company
- Verified products within the last 24 months
- New products added to company’s tech stack verified within the last 18 months
- Rate of growth for cloud products by company
- Number of Top 3 public Cloud services detected (Azure, AWS, and GCP)
A detailed view of this update is available on the 'What's New Video' for Cloud Maturity.
Install Mapping on MI
May 18, 2023
Users can now configure whether they want to see Installs mapped to the country of the company, or if they want to see the company installs at a global view. This flexibility highlights our granularity in install data, while giving users the flexibility to associate data points in a way that aligns to their segmentation, scoring, planning efforts.
This feature is now available on Opportunity Generator and Market Intelligence and is enabled by default. Users have the ability to either enable or disable this feature based on their preference.
A detailed view of this update is available on the ‘What’s New Video’ for Product Installs by Country.
Platform 1.0 Toggle Removal
May 12, 2023
The Platform 1.0 toggle has been removed. With this update, users can no longer access Platform 1.0. Additionally, any saved searches in Platform 1.0 are not longer available.
If you have any questions or need additional assistance to access your saved searches in Platform 1.0, please reach out to your customer success manager.
Updated Exported Columns
May 5, 2023
HG has updated the columns in Opportunity Generator exports. Select columns have been renamed in order to clarify, streamline, and enhance the format of exported data. Columns such as corporate parents, subsidiary information, and other key firmographic data points are being added back into HG Platform exported spreadsheets. Users now have additional firmographic data columns such as Company Latitude, Longitude, NAICS, SIC, etc. included by default. Additionally, hierarchy information has been improved and users will be able to see firmographic points of the corresponding Global HQ.
For a template and complete list of columns being added, renamed, or removed, please visit this link.
Saved Searches Migration (Platform 1.0 to Platform 2.0)
April 27, 2023
HG Insights has migrated all saved searches from Platform 1.0 to Platform 2.0. Saved searches on Platform 1.0 will remain available until May 12, 2023.
All migrated saved searches can be accessed under the
My Opportunities tab. The
Author column will display "Copied from Platform v1".
If you have any questions or need additional assistance, please contact your customer success manager.
Multiple Account Scoring Profiles
April 20, 2023
Users will have the ability to create and toggle between multiple account scoring profiles. This will make prioritizing accounts based on different use cases easier than ever before. Users can create a unique scoring profile for their Ideal Customers, their Competitors, a new market expansion, and other use cases.
Scoring criteria can also be viewed by clicking on an individual company's score or directly on the company's profile page.
For a detailed view and demo, take a look at the ‘What’s New Video’ for Multiple Account Scoring.
Small Business Data Set in Market Intelligence
April 14, 2023
Approximately 780K new companies have been added to Market Intelligence (MI) for a total of 1.5M company records. The addition of this data set creates a more consistent user experience Platform-wide with matching company counts between Opportunity Generator and Market Intelligence.
The category 'Average Spend per Company' in the 'Spend by Country' map has been updated to 'Average Spend per Company with Known Spend'. This value only includes companies with a known spend value and excludes companies with unknown spend values. This is intended to prevent artificially skewing the average value.
The MI charts 'Spend by Top 10 Countries' and 'Spend by Top Industries (NAICS)' have been updated to include new company counts. The 'Spend by Revenue Range' chart includes a new range break for companies with a revenue less than $1M and the 'Spend by Employee Range' includes a new range break to include companies with 1-49 employees.
Under filters, the 'IT Spend Budget' filter includes the toggle 'Show all companies'. By checking the box users can see all companies enabled within Platform or hide companies without an associated spend value.
Spend Model Update
April 6, 2023
The HG Platform spend model has been updated for H1 2023. Changes have been made to the way spend is calculated for HG Platform based on current market conditions. For a detailed view of these changes, please visit:
Columns Added to Contracts
March 31, 2023
Service line fields have been added back into the Contracts page. These fields allow users to understand the nuances about the contracts that are held between companies and vendors.
Columns added to exports:
- Contract UUID, Vendor DUNS, Vendor Name, Vendor Role, Percent, Service Line, Geographical Scope, and Delivery Type
The existing 'Primary Vendor Name' and 'Primary Vendor DUNS' columns have been removed as this data now appears in the service line Vendor columns.
Contracts in Company Pages in Platform 2.1
March 3, 2023
The contracts page has been added back to the Company pages on Platform 2.1 with an improved design. Data is grouped to be more scannable, and users can now expand contracts as they navigate, rather than jumping in back and forth.
Users may notice a difference in contract counts between Platform 1.0 and Platform 2.1. This is because with this update, the noisiness of this tab has been reduced by mapping contracts to the appropriate hierarchy structure in Platform 2.1, rather than rolling it together.
Small Business Data Set
February 23, 2022
Users now have access to the Small and Midsize Business Data set that adds 780K new companies to the HG Platform's core data set. This addition doubles the number of available records on the Platform. Users must contact their customer success manager to enable this data on their account.
Bug Fix: Intensity Trend and Intensity Momentum Charts
February 10, 2023
The Intensity Trend and Intensity Momentum charts in Company Profile pages have been fixed
Product Installs by Country
January 27, 2023
Users can now enable the HG Platform to only return companies if the install data is detected in the same country as the company. This feature is disabled by default, but can be enabled by the user under Filters > Tech Install.
Product Filters - Now Carry Over to Exports
January 25, 2023
Once users specify which Products are important to them through Opportunity Generator filters, the Platform will carry their selection over to the Export Configuration modal. Users no longer need to manually reenter their Products.
Installs - Added Top Vendors by Product
January 17, 2023
The Top Vendors by Product chart has been added back to the Installs Tab on the Company Profiles page. Users can now shorten their overall workflow and see this key insight within the Platform.