What is Application Traffic?

Application traffic is a key component to understanding how much usage or demand a digital asset such as an application receives. We combine first-party traffic measurement data collected from our sensor network with data from 3rd party data partners to generate a comprehensive view of global application traffic for the companies.

Traffic is an absolute measure of application demand and is designed to represent the enormous (and growing) scale of the internet. It's measured at the application level, and we report traffic across the following category:

• Company – Traffic at the company level represents the digital demand for a company’s applications. All the domains, websites, and mobile applications operated by a company are included in this value.

We are constantly working to improve your data. New traffic categories such as Product Category, Point of Presence, and others will be available soon.

What is Average Ping?

The Average Ping (also known as Latency) is the response time (in milliseconds) an application exhibits in a specific location. For example, one could measure the response times for ecommerce.nike.com in Japan and report that, on average, the application's latency was 35ms.

Because our system monitors the physical data center(s) an application is hosted in, we can model the latency experience for users from multiple locations around the world.

How can I use Application Traffic?

• Sorting and Prioritization – For example, you can sort companies by traffic to understand their relative rates of demand.
  
  
• Comparing – For example, if Company A has a traffic value of 10 and Company B has a traffic value of 100, Company B has 10 times the demand of Company A.