Signal Strength vs. Intensity

What is the difference between Signal Strength and Intensity in the FAI tables?

Some key definitions to cover first: 

• Signal Strength - The frequency of which we can determine the usage of a product at a company 
• Intensity - A measure of the number of unique signals detected that indicate usage of a product at a company

So what is the difference?

Intensity is a way for us to normalize install signals across companies. This is because we see more signals for large customers than for smaller customers. There are two data points that users need to understand to understand Intensity:

• Date First Verified - The first data that a specific produce was detected in use at a specific company or company location
• Date Last Verified - This is the most recent a product was detected at specific company or company location

Users can think of Intensity as the count of unique dates that HG detects a signal for a specific product at a specific company or company location. Users can think of it as a proxy of strength of usage that can help compare different companies using a particular technology. 

For FAI, the goal is to understand where a specific product is being used. As a result, there isn’t a limit on how many signals can be detected per day, HG can count them all. 

For example, if a company has 1,000 documents on a single day, FAI can count them all versus only once for Intensity. Signal Strength provides a more complete picture for FAI (i.e. users can understand relative strength within a company to help with the department/location granularity).

Example:

• Intensity
  • A company produces 2,000 signals on Monday and 400 signals on Tuesday for a specific product
  • Intensity would be 2 in this example
• Signal Strength
  • Same example as a above
  • Signal Strength 2,000 signals on Monday and 400 signals on Tuesday for the specific product are all counted
  • This data is distributed across the locations for users to understand which location is using their product of interest the most 

If you have additional questions, please contact your Customer Success Manager.