Functional Area Intelligence Definitions – HG Insights

Please find all department and role definitions below. If you have any questions, please reach out to your Customer Success Manager.

Department Definitions

Functional Area	Definition
Admin	Administration is defined as departments responsible for managing the day-to-day administrative tasks that keep the business running smoothly. Duties and responsibilities of the Admin function may include: Scheduling meetings Coordinating with other teams Prepping reporting/presentation material.
Construction	Construction is defined as physical design engineering departments using software for project design and organization. Some of the specific duties and responsibilities include: Civil engineering Mechanical engineering CAD Administration Project engineering
Customer Success	Customer Success departments are defined as those that work closely with customers to understand their needs, provide guidance on how to use the company's products or services, and help them achieve their goals. Some of the specific duties and responsibilities of the Customer Success function at a technology company may include: Onboarding Relationship management Customer advocacy Retention Upselling Training and support
Education	Education is defined as departments that are responsible for creating and delivering training and educational materials to customers, partners, and employees. Specific duties include: Instructor led training Online learning Certification programs Curriculum development Technical documentation (e.g. user guides, manuals, etc.)
Engineering	Engineering departments are defined as technology focused engineering disciplines. For example: Software engineering Quality assurance and testing Research and Development Note: Traditional disciplines (e.g. Structural, Hardware, Civil, Mechanical, etc.) are NOT included in this department definition.
Finance	Finance departments are defined as those responsible for specific duties such as: Accounts payable Accounts receivable Payroll, financial Managerial reporting
Human Resources (HR)	Human Resource departments are defined as those responsible for: Recruitment and staffing Onboarding and orientation Training and development for employees Performance management Employee relations Compensation and benefits Compliance (e.g. labor laws, regulations, etc.) Regardless of the domain, all recruiting, talent acquisition, and campus programs come under HR.
IT	IT departments are defined as those responsible for managing a company's technology infrastructure, including hardware, software, networks, and data. Duties include: IT infrastructure management System administration Network administration Information, security and data management Technical support Overall, the IT function plays a critical role in ensuring that the company's technology infrastructure is reliable, secure, and effective, and that employees have the tools and support they need to perform their work.
Legal	Legal departments are defined as those responsible for managing legal issues and risks associated with the company's operations, including: Contracts Intellectual property Regulatory compliance Litigation Risk management
Marketing	Marketing departments are defined as those responsible for promoting the company's products and services, building brand awareness, and generating leads for Sales. Duties include: Product marketing Brand management Digital marketing Demand generation Event marketing Social media and website content Public relations Analysts that have skills like SQL/Python scripts/Google Analytics, etc. fall into MARKETING.
Medical	Medical departments are defined as professionals that deal with patients and medical practice at all levels. Specific duties and responsibilities include: Provide services/assist patients (Nurse, Receptionist, etc.) Medical doctors Medical Specialties (Dentists, Cardiologists, Nutritionists, etc.) Note: Scientist that work in medical research (e.g. chemists, biochemists, etc.) are placed in SCIENCE
Operations	Operations departments may have different functions at a technology company. These include: Agile methodologies Cloud infrastructure management Data Center operations Vendor management Compliance and risk management Supply chain management
Other	A functional area not represented in this list.
Product Management	Product management departments are defined as those responsible for defining, developing, and managing the company's products and services. Duties include: Product management Product strategy Product development Pricing and positioning Product analytics This function often leads strategy for a cross-functional team.
Sales	Sales departments are defined as those responsible for generating revenue by selling the company's products and services to customers. Duties include: Sales Sales strategy Lead generation Sales process Sales analytics Account management
Science	Traditional sciences that are not integrated with Engineering or Medical. Duties are more inclined towards research and experiments. Specific duties and responsibilities include: Scientific research Lab work

Role Definitions

Functional Area	Role	Definition
Engineering	Data Analyst	Data Analysts use logic, statistical techniques, and computer programming to turn numbers into information that an organization can use to improve workflow and business process. In many organizations, Data Analysts are also responsible for data quality and Key Performance Indicators (KPIs) for internal and external stakeholders. Common Titles include Data Analyst, BI Analyst, and Tableau Developer.
Engineering	Data Engineer	Data Engineers ingest, transform, deliver, and share data for analysis. They have a thorough understanding of database performance monitoring and analysis tools, expertise in database server specification, performance tuning and optimization and experience in MySQL, Cassandra, Postgres and/or MongoDB amongst other tools. Common titles include Database Administrator or Data Engineer.
Engineering	Data Scientist	Data Scientists utilize analytical, statistical, and programming skills to collect, analyze, and interpret large data sets in order to develop data-driven solutions to difficult business challenges. Their areas of expertise include statistical modeling, machine learning, and algorithms.
Engineering	DevOps Engineer	Devops Engineers facilitate and improve the software development process and frequency of software releases. They work with technology that supports the continuous releases of a codeset.
Engineering	QA Engineer	Quality Assurance Engineers are responsible for identifying issues with software before a product launch.
Engineering	Software Architect	Software architechts are responsible for high-level concepts and UI designs for software applications. They will collaborate with other architects or Software Engineers to ensure that all requirements from the original designs are met in the final product.
Engineering	Software Engineer	Software architects are responsible for high-level concepts and UI designs for software applications. They will collaborate with other architects or Software Engineers to ensure that all requirements from the original designs are met in the final product.
Engineering	Other	Any Engineering roles that are not specified as a Functional Area Role.
IT	IT Analyst	An Analyst in IT provides expert advice, guidance, and support to clients or internal teams on various aspects of information technology. Their role involves understanding business needs, analyzing IT requirements, and providing strategic recommendations or solutions to enhance technology utilization and drive business outcomes.
IT	Network Engineer	Network Engineers are responsible for designing, implementing, and maintaining the computer networks that enable communication and data transfer within the organization. Their role involves configuring and maintaining network hardware and software, ensuring network security and integrity, monitoring network performance, and troubleshooting network issues.
IT	Project Manager	Project Managers in IT departments oversee and coordinate various projects related to technology, software development, infrastructure, or other IT-related initiatives. Their primary responsibility is to ensure the successful planning, execution, and delivery of projects within the specified scope, timeline, and budget.
IT	Security Engineer	Security Engineers are responsible for safeguarding the organization's information systems and networks from potential threats and vulnerabilities to ensure the confidentiality, integrity, and availability of data and resources. They assess risks, develop security architectures, and recommend appropriate security technologies and solutions
IT	Support Engineer	Support Engineers provide technical assistance and resolve issues faced by customers (internal or external). Their primary responsibility is to ensure that customers receive effective support for the company's products or services.
IT	Systems Engineer	Systems Engineers design and plan the overall architecture and layout of the company's IT systems. They assess business requirements, consider scalability, reliability, and performance needs, and propose appropriate solutions. Their responsibilities may involve designing server configurations, storage systems, network setups, virtualization platforms, and other components of the infrastructure. Once the system design is finalized, Systems Engineers are responsible for implementing and deploying the infrastructure.
IT	Other	Any IT roles that are not specified as a Functional Area Role.
Sales	Account Executive	Account Executives (AEs) are responsible for managing relationships with key clients and driving revenue growth within their assigned accounts. Their primary goal is to generate new business opportunities.
Sales	Sales Development Representative	This role encompasses both Sales Development Representatives (SDRs) and Busincess Development Representatives(BDRs). Individuals in these roles are usually early on in their sales careers and are responsible for qualifying inbound/outbound leads and eventually turning those that are a good fit into customers by handing off the opportunity to a senior sales executive.
Sales	Sales Engineer	Sales Engineers are responsible for technical sales aspects of a company's products and services. Sales Engineers work with customers to understand their needs, develop solutions that meet said needs, and provide feedback to the company to improve the product.
Sales	Sales Leader	The Sales Leader role encompasses the leadership within the sales organization, at the regional, strategic, and corporate levels. This role drives metrics for the team, and maintains relationships with key clients and stakeholders.
Sales	Sales Operations	Sales Operations encompasses the members of the sales organization that facilitate the systems and technology used by the sales team. Their responsibilities range from administrative support to enablement and sales close assistance.
Sales	Sales Representatives	Sales Representatives sell physical products or consumer services, as opposed to B2B products and technologies. They often act as independent sellers and do not influence any sales pipeline structure unlike an SDR
Sales	Other	Any Sales roles that are not specified as a Functional Area Role.
Product Management	Product Analyst	A Product Analyst focuses on gathering, analyzing, and interpreting data to support informed decision-making around the continuous improvement of a product or product portfolio. They work closely with Product Managers, Engineers, Designers, and other stakeholders to ensure that product development and strategy align with customer needs and business goals.
Product Management	Product Designer	Product Designers plays a crucial role in the development of digital products, applications, and user experiences. Their primary focus is on creating designs that are user-centered, visually appealing, and functional. Their responsibilities include user research, documentation, prototyping, visual design, and feedback incorporation.
Product Management	Product Leader	A Product Leader is a high-level role responsible for guiding and overseeing the entire product development process within an organization. They provide strategic direction, set priorities, and ensure that the product team works effectively to deliver products that align with the company's goals and meet customer needs.
Product Management	Product Manager	A Product Manager (PM) plays a crucial role in the development and management of a product or product line within a company. Their primary responsibility is to ensure that the product aligns with the company's overall strategy and meets the needs of its target customers.
Product Management	Project Manager	Project Managers in product departments at companies play a crucial role in ensuring the successful development of product-related initiatives. Their responsibilities often encompass a wide range of activities aimed at ensuring that projects are completed on time, within scope, and within budget, while also meeting quality standards and aligning with the company's strategic goals.
Product Management	Product Tester	A Product Tester plays a crucial role in ensuring the quality, functionality, and reliability of a product before it is released to customers. Their primary responsibility is to identify and report defects or issues in the product to ensure it meets the desired quality standards. This differs from a QA Engineer in that a product tester is testing a physical product, while QA Engineers are testing code-based products for bugs in a program before its launch.
Product Management	Other	Any Product Management roles that are not specified as a Functional Area Role.

Department Definitions

Role Definitions

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