Release Notes

Product Updates for Market Intelligence

Find the latest on new features, ongoing enhancements, bug fixes and more below. Questions? Please contact your Customer Success Manager.

Filter By Install Age

July 11, 2024

Being able to pinpoint exactly when a company is using a product can supercharge your engagement with prospects and customers. With the new Install Age Filter, you'll be able to filter by Install Age for Product, Category, and Attribute levels in Market Intelligence. 

For strategy professionals, this means you can conduct more comprehensive market analysis, allowing you to accurately assess your market opportunities with more informed timing. For example, an ERP vendor can now view their TAM/SAM/SOM based on how long their customers' ERP systems have been installed.

This feature is also available in Opportunity Generator. 

Track Product Adoption Over Time

May 9, 2024

We’re excited to share the availability of a new dashboard in your Market Intelligence toolkit, Market Trends. With insights on new product detections, product category shifts, product attributes and more, the Market Trends dashboard enables you to perform multi-dimensional analysis on the products and vendors you’re interested in over a defined period of time.

Select products and track fluctuations in their detections over time

Key Features of Market Trends

• Flexible Time Configuration: Adjust your chart’s timeframe by months and quarters
• New Product Detections: Monitor the Date First Verified on the y-axis (Labeled as “New Product Detections”)
• Market Segmentation Filters: Use MI filters—like Geography, Industry, Revenue Range, Employee Range—for detailed market segmentation within the dashboard
• Export Functionality: Export Market Trends data in various formats (PNG & CSV) for further analysis and reporting
• Discrete & Cumulative Views: Select how you want your data displayed with an easily adjustable dropdown menu

Uncover trends among product attributes

Questions on Market Trends? Please contact your CSM!

Simplify Organization Hierarchies with Company Type Filters

April 25, 2024

Filtering by company type is a useful way to make sense of complex company hierarchies, and streamline your analysis workflow. Depending on your business needs you may need to focus on only one type of parent company, so to make finding the companies you care about easier we've added a new feature called Company Type Filter. These new Company Filters—available in Market Intelligence and also Platform's Opportunity Generator—allow you to target companies by Global Headquarters Only, Corporate Parent, Domestic Parent, or All Entities.

We will continue offering the legacy filters of Global Ultimate (GU) and Domestic Ultimate (DU) as well.

Here’s how we define these new filters:

• Global Headquarters Only: Companies tagged as GHQ, the topmost parent within its hierarchy. There is only one company tagged as a GHQ per hierarchy 
• Corporate Parent: Companies with the highest revenue for each unique normalized URL (before applying filters) 
• Domestic Parent: Companies with the highest revenue in each country for each unique normalized URL (before applying filters). This level is great for observing companies with unique product detections, as HG attributes installations to companies via URL/country
• All Entities: Includes all parent companies and their subsidiaries. 

Functional Area Intelligence in Market Intelligence

November 16, 2023

Get robust insights on the market penetration of a product on a department- or role-level with Functional Area Intelligence (FAI), now available in Market Intelligence!

With FAI in MI, you can comprehend the market size for a product in a specific department, and then contrast that market size for the same product within a different department (e.g. Sales vs Marketing). This is an incredibly useful way for strategists to build more accurate buyer personas, identify suitable, complementary vendors, and overall understand the competitive landscape with greater specificity. 

To use FAI in MI, simply apply the “Refine with Functional Area Intelligence” checkbox at the Product, Product Category, or Vendor filters.

For more information, check out this What's New video for a full walkthrough of FAI throughout Platform. 

Custom IT Spend in Market Intelligence

October 26, 2023

In addition to selecting IT Spend Categories from the dropdown menu, you can now access a Custom Category directly in the IT Spend Category filter!

Custom IT Spend Categories are manually weighted by HG based on your business needs, allowing you an even more granular view of your markets. With your custom category now available in Market Intelligence, you can access these insights at any time.

To request a Custom IT Spend Category, please reach out to your Sales Rep or Customer Success Manager to initiate the process.