Introducing the HG LinkedIn Connector

This guide will walk through the steps required for you to set up the HG LinkedIn Connector.

The LinkedIn Connector allows you to build hyper-targeted audiences based on technographic insights and quickly target the companies that are using specific technologies for:

Competitive Takeout – target your ads to your competitor’s customers directly, showing them how you can and should displace them with your own offering

Interoperability – advertise to users of products that are interoperable with yours, highlighting how you easily integrate and enhance the installed solution

Account Based Marketing – activate your own named account lists through our process and widespread integrations for specialized Display and Social account-based campaigns

Industry Segmentation – go beyond traditional firmographics with technographic categories of industry-specific past purchases